[Andrew Orlowski doesn't support feedback through the normal El Reg comments system, only by private email (I wonder why), so I'll reproduce my response to him here]
“So who’ll pay for Internet 3.0, then?”
All server hosting companies – and, therefore, the websites run on them – have to pay a network operator for their fat connection to the Internet. The BBC is no exception: though it may have its own data-centre it will have to pay for its pipe to Linx or wherever.
How that upload fee gets distributed to the last-mile, end-user providers is the real question.